Summary.

MW Polar is a distributor of canned foods based in Norwalk, Ca. I was brought on to join the marketing and design team to revamp the brand.

Process.

Met with the CEO and Vice President of Marketing to discuss design strategy and vision. Reviewed design trends and popular brands in the market.

Goals.

The labels and branding were out-dated and resembled too much of the same look and feel of the original designs from the 70s. We wanted to bring the brand into the modern age.

Solution.

I designed a new labels that also fit within the brand identity of the company. I updated all physical marketing materials, email newsletters, and social media.