Summary.

Chip 1 Exchange is an electronic components B2B distributor, needing new branding for the company online and physical marketing materials.

Process.

Discussed with the Vice President of Marketing and the COO to understand the vision and strategy for all marketing materials. Strategized how current brand identity will fall into the new branding materials.

Goals.

The company brought me in as their first in-house designer, as they were unhappy with the past design agencies they worked with. Chip 1 wanted to design all marketing materials online and offline into a more cohesive look with a modern touch, to fit the current times.

Solution.

I designed a new style that also fit within the brand identity of the company. I updated all physical marketing materials, email newsletters, and social media to match the new design of the website(still under construction).